We got tired of being told good enough was good enough. Settling for basic basics because no one thought to make something nice for those of us who don’t see an underwear ad in the mirror.

So, we decided to put an end to those days. To create basics made by people who know what they’re doing, from fabrics that are better than they have to be, with fits designed for grown-ass men.

Because fuck the washboards, and big and tall sections, and tummy-tea athleisure influencers who’ve never been knocked down and gotten up and moved on because that’s just what had to be done.

So, here’s to a new era of basics that are anything but, made for guys who won’t settle for anything less.